Article at a glance:

A global road map for China’s automakers

• The impressive domestic inroads of Chery, Geely, and other domestic automakers in China are fueling the global aspirations of its OEMs.
• Yet significant shortcomings, including insufficient quality- and talent-management approaches, as well as a lack of strategic focus, could hinder the realization of the industry’s significant global potential.
• China’s OEMs should reexamine their plans for entering overseas markets and meanwhile study ways to improve their pricing and margins by repositioning brands around value, not just low prices. Moreover, China’s automakers must push their quality-improvement efforts further upstream, bolster their management teams with global talent, and explore ways to encourage greater cross-functional collaboration.