The McKinsey Quarterly

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McKinsey Quarterly is the business journal of McKinsey & Company.

 
Focus on electric cars
  • featured Automotive article, A new segmentation for electric vehicles

    NOVEMBER 2009

    A new segmentation for electric vehicles

    Many carmakers design electric vehicles intended to satisfy the needs of almost all customers. Instead, they should embrace a radical new form of market segmentation.

  • featured Automotive article, Electrifying cars: How three industries will evolve

    JUNE 2009

    Electrifying cars: How three industries will evolve

    Upon entering the mainstream—in a few years or a couple of decades—electrified cars will transform the auto and utilities sectors and create a new battery industry. What will it take to win in a battery-powered age?

  • featured Energy, Resources, Materials article, electric plan for energy resilience

    DECEMBER 2008

    An electric plan for energy resilience

    The fastest way to reduce America's dependence on oil imports is to convert petroleum-driven miles to electric ones by retrofitting the SUVs and pick-ups now on the road with rechargeable batteries. Here's how.

    Includes: Audio
 
Editors’ Choice
China's auto industry
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Research in Brief

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