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Business and Web 2.0: An interactive feature

Explore, track, and customize five years of survey results on how businesses use new Web technologies and tools.

NOVEMBER 2011

Source: Business Technology Office

For the past five years, thousands of executives from around the world—across a range of industries and functional areas—have responded to a McKinsey survey¹ on how organizations are using Web 2.0 technologies. In 2009 we created an interactive tool that links the data from these survey results and charts it to the emerging trends in Web 2.0 adoption.