McKinsey Quarterly is the business journal of McKinsey & Company.
APRIL 2012
The world’s largest social-media market is vastly different from its counterpart in the West. Yet the ingredients of a winning strategy are familiar.
JULY 2011
McKinsey analyzed the potential impact on 33 industries. Two dimensions stood out: the plan’s effect on profit pools and on the competitive landscape.
Profits are coming, but only players with the deepest pockets will survive to enjoy them.
MAY 2011
In a reversal of long-term trends, Chinese companies now enjoy a valuation premium over their peers in developed markets. What’s changed?
APRIL 2011
Marketing successfully to China’s soaring population of Internet users will require specific knowledge about how they employ applications and devices.
By 2015, Chinese consumers will account for more than 20 percent of the global luxury market. How is their behavior evolving?
MARCH 2011
The right strategy is key to finding success in this growing market.
JANUARY 2011
Finding ways to spur innovation in product design and business models will be key to sparking Chinese domestic demand.
A new index shows mixed results in the country’s push for sustainable urban development.
MARCH 2012
Evolving economic profiles will continue to be the most important trend shaping the market.
FEBRUARY 2012
Despite food price inflation and a stagnant housing market, China should maintain a rapid rate of growth.
NOVEMBER 2011
A survey highlights how fast the market is changing.
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