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What next? Ten questions for CFOs

As companies shift their attention from fighting the crisis to getting the most from the recovery, CFOs must keep them focused.

Ten questions for CFOs article, 10 questions for CFO, Corporate Finance

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The credit crisis and its shocks to the real economy have put chief financial officers on the front lines, as they implement emergency measures to help companies survive the recession. Now, as an eventual recovery begins to seem more likely, the CFO’s task may become still more complex. Even for those whose companies avoided the most severe effects of the crisis, uncertainty about the future is abundant, and credit remains tight. Capital and management time are available for only a few relatively big moves, and a new appreciation of risk accompanies each opportunity.

So the CFO’s judgment will be critical to push the management team’s thinking on the opportunities and to cast a dispassionate eye over the costs, benefits, and risks of pursuing them. Here are ten questions we think all CFOs should be asking themselves and their executive colleagues as the recovery approaches. Read the questions and tell us what you think a CFO’s priorities should be coming out of the crisis.

1. What shape will a recovery take?
Even if the worst is over—though we make no assurances that it is—much uncertainty remains about the recovery’s nature and pace. A steady recovery over 12 to 18 months would...

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