The McKinsey Quarterly

close Visitor Edition

McKinsey Quarterly is the business journal of McKinsey & Company.

Register to read this article

  • Recommendations (5)
  • Text Size
  • Print
  • Download PDF
  • Link to This

America’s slumping consumer confidence

US consumers were feeling better about the economic outlook six months ago. Now they are not so sure—and they are changing the way they shop.

America's slumping consumer confidence article, economic downturn, Economic Studies

In This Article

Last spring, Americans thought they had turned the economic corner. Now they are not so sure. Indeed, consumers are feeling noticeably less confident about the economy than they were in April, and they don’t believe things are going to get better any time soon. Job insecurity is rising, and optimism about the economy—defined as the ability to make ends meet—has slumped to 23 percent, down from 35 percent in March 2011 and 41 percent in September 2009 (exhibit). That’s even lower than it was at the deepest point of the recession.

...

Free Membership

As a free member you can also:

  • Read hundreds of free articles
  • Receive e-mail newsletters and alerts
  • Search our archive

Simply fill in this form

View our privacy policy.
We will not share your e-mail. See details.

* Required

New In:
Embed E-mail