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McKinsey Quarterly is the business journal of McKinsey & Company.

featured Energy, Resources, Materials, Chemicals article, Industry trends downturn snapshot

December 2008 

Industry trends in the downturn: A snapshot

In times of great uncertainty, an understanding of long-term industry trends can help executives plot robust strategies. This roundup highlights structural issues likely to influence the future performance of four industries: steel, technology, chemicals, and consumer goods.

Recent Thinking

The Archive

2000

  • November 2000 

    The chemistry of knowledge

    The usefulness of asset-based strategies is waning. A new era based on the exploitation of knowledge is starting to dawn.

  • May 2000 

    Using plants as plants

    Biotechnology will transform the production of chemicals. Here’s why.

1999

1998

  • February 1998 

    Wooing investors to prevent cyclicality

    Companies without structural advantages can reap rewards by managing the inevitable cycle. But to do so, they must get their financing at the right time and understand the dynamics of demand for their products.

1995

  • August 1995 

    The climate changes for European petrochemicals

    In the third quarter of 1994, demand soared as the European petrochemical industry emerged from recession. But there are signs that when the next downturn comes, reduced demand and structural overcapacity means that a further upturn may not follow.

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