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How Europe’s retail banks handle channel strategy

Consumers say they want both electronic and physical contact points, but the desired mix varies by country and age.

channel strategy for Europe's retail banks article, national differences in number of channels used, Financial Services

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In response to consumer demand for more—and more varied—channels for financial services, Europe’s retail banks are offering customers an increasingly sophisticated choice of remote (mostly electronic) interactions and traditional face-to-face connections through branches and other physical meeting places. Consumers say they want both electronic and physical contact points, but the extent to which they embrace electronic banking, and consequently the pace of change, varies significantly from country to country and generation to generation.

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