The McKinsey Quarterly

1997

• February 1997 

  India’s sleeping giant: Food

  Producers should worry less about elite consumers; As Indians’ purchasing power increases, they will demand quality in basic foods; An integrated response can transform the huge inefficiencies into opportunities

1996

• November 1996 

  Satisfying America’s changing appetite

  Virtually all of the $100 billion increase in annual food sales expected in the United States in the next decade is likely to come from food service. To take advantage of this dramatic shift in eating habits, restaurant operators, packaged-food manufacturers, and the entire US food distribution system will have to make significant changes.

1995

• February 1995 

  Salesforce Management: Packaged goods salesforces - beyond efficiency

  Up to 30 percent return on spending. The movement toward account profitability.