McKinsey Quarterly is the business journal of McKinsey & Company.
OCTOBER 2008
The Web is the most measurable medium in the history of marketing. Now all that’s left is figuring out how to measure it.
APRIL 2008
What does stimulating the creativity of animators have in common with developing new product ideas or technology breakthroughs? A lot.
DECEMBER 2007
Eight emerging trends are transforming many markets and businesses. Executives should learn to shape the outcome rather than just react to it.
AUGUST 2007
The success of online participatory media—video-sharing sites and corporate wikis alike—depends on the quality contributions of a small core of enthusiasts.
McKinsey research shows that different groups of consumers have different attitudes about news products. Media companies should segment their digital offerings.
JUNE 2007
Cammie Dunaway explains how she is preparing for the future by shifting the company’s marketing dollars to vehicles whose returns can be measured and by fostering intellectual curiosity.
JANUARY 2005
They can be, but only if newspapers first work out—and mitigate—the risks.
JUNE 2004
To realize the benefits of interactive technology, broadcasters and mobile carriers must work on their own interaction.
FEBRUARY 2004
Must video walk the same plank that music did?
MAY 2003
Can a former pipe dream rescue the $70 billion digital upgrade?
DECEMBER 2002
A changing media landscape is reshaping the way advertisers interact with consumers.
APRIL 2006
The prize for mobile TV may be larger than expected, but only if the price of handsets and subscriptions is modest and if broadcasters, mobile operators, and handset manufacturers cooperate.
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