The McKinsey Quarterly

2008

• May 2008 

  Daniel Kahneman on behavioral economics

  In an interview, the Nobel Laureate says organizations should think of decisions like any other product, and apply quality controls.

  Includes:

2005

• June 2005 

  Reducing waste in the auto industry

  Carmakers and parts suppliers can capture huge savings, but only by working together more closely.

2003

• August 2003 

  A product is born

  It’s time for product development to enter the information age.

• August 2003 

  The future of product development

  By focusing on better information management rather than processes, companies can dramatically boost their product-development performance.

• August 2003 

  The IT factor in mobile services

  Mobile-telecom companies must redraw their IT architecture if they hope to market new services quickly and cheaply.

2000

• June 2000 

  Delivering value to customers

  In many cases the customer—not the competition—is the key to a company's prospects.

1997

• May 1997 

  Packaged goods: It’s time to focus on product development

  The best performers organize around four separate development missions. New products and line extensions require different processes and different performance metrics. A common mistake: not setting priorities across product groups.

1995

• November 1995 

  Going slow to go fast

  Want to get new products to the market fast? Don’t troubleshoot. A common mistake: setting aggressive commercialization targets. Development is not a process. It’s a system with subtle feedback loops. The lure and danger of “best practice.”

• May 1995 

  Increasing the value of product development

  Companies can improve the way they develop and commercialize new products and processes with the help of a new diagnostic tool that enables senior management to link value drivers with the creation of shareholder value.