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Inside P&G’s digital revolution

CEO Robert McDonald wants to make the consumer goods giant the world’s most technologically enabled company. Here’s how.

P&G's digital revolution article, importance of having employees who understand digital technology, Retail & Consumer Goods

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Robert McDonald is a CEO on a mission: to make Procter & Gamble the most technologically enabled business in the world. To get there, the 31-year company veteran and former US Army captain is overseeing the large-scale application of digital technology and advanced analytics across every aspect of P&G’s operations and activities—from the way the consumer goods giant creates molecules in its R&D labs to how it maintains relationships with retailers, manufactures products, builds brands, and interacts with customers. The prize: better innovation, higher productivity, lower costs, and the promise of faster growth...

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