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Automotive, Strategy & Analysis Article, interview with Chery's CEO
Article at a glance:

Selling China's cars to the world: An interview with Chery's CEO

  • China’s top car exporter, Chery, sold almost 120,000 cars in nearly 70 foreign countries in 2007—a 130 percent increase from the 2006 level—and has seven assembly plants in Asia, Africa, Europe, and South America.
  • With proprietary technology to build core components (such as engines, gearboxes, and chassis), Chery became the first Chinese automaker to develop products and manufacture cars for foreign original-equipment manufacturers.
  • In this interview, chairman and CEO Yin Tongyao explains how he sees the looming energy crisis as an opportunity to sell Chery’s small and midmarket cars in mature markets.
This article contains the following exhibits:
  • Biography of Chery’s chairman and CEO Yin Tongyao
  • Exhibit: A snapshot of Chery

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