The McKinsey Quarterly

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McKinsey Quarterly is the business journal of McKinsey & Company.

future of mobile banking in Europe article, banks must invest more in mobile banking, Equipment & Services

October 2011 

What’s the future of mobile banking in Europe?

Bankers say mobile devices will transform retail banking but aren’t investing enough to exploit the opportunities.

Recent Thinking

The Archive

2004

  • November 2004 

    Hanging up on landlines

    The siren song of mobile phones is ringing in customers’ ears.

  • August 2004 

    Mobile's dissatisfied customers

    For mobile-phone companies, the key to making customers happier is to concentrate on billing and call-center operations.

  • May 2004 

    Profiting from prepaid phone customers

    Mobile carriers that acquire prepaid customers more selectively and offer them well-crafted incentive programs could significantly improve the returns from this segment.

  • February 2004 

    Keeping mobile customers

    Why do customers stray? Unpredictable monthly bills are largely responsible.

2003

  • November 2003 

    Going the distance with telecom customers

    Carriers can increase their profits—by getting more value from existing customers and being more selective about new ones.

  • August 2003 

    The IT factor in mobile services

    Mobile-telecom companies must redraw their IT architecture if they hope to market new services quickly and cheaply.

  • May 2003 

    Making sense of broadband

    The technology’s rapid spread will affect the market structures of many industries. Be prepared!

  • February 2003 

    A help line for European telcos

    The incumbents must adapt their organizations and acquire new skills to win the war of inches against their attackers.

2002

  • February 2002 

    Facing disconnection: Hard choices for Europe's telcos

    Two years ago, the fate of the Continent’s telecom companies seemed to depend on their willingness to enter new markets aggressively and acquire expensive assets. Now, survival may depend on a selective retreat.

2001

  • December 2001 

    Connecting the unconnected

    Cooperation among stakeholders could extend mobile-communications networks to millions of new customers in emerging markets—with rewards for all involved.

  • December 2001 

    Could mobile banking go global?

    People who have never had a bank account could enjoy basic banking facilities for the first time thanks to mobile financial services—a good reason for service providers to turn their sights to emerging markets.

  • November 2001 

    Internet services: Who's smiling now?

    Traditional information technology players such as AT&T, IBM, and EDS are moving back into the driver’s seat.

  • August 2001 

    Caveat vendor

    Telecom-equipment suppliers extended billions in vendor financing to aggressive start-ups and wireless companies. Many of them are now struggling or bankrupt—and their suppliers are suffering, too.

  • February 2001 

    Showing some backbone

    IP-based traffic is poised to soar. Backbones to the wall!

2000

  • December 2000 

    China: Data in the air

    McKinsey research suggests that the favorable demographics of mobile-phone users in China will drive the growth of wireless Internet services there.

  • August 2000 

    M-commerce: An operator’s manual

    Mobile-telephone operators could compete on all levels of the mobile-commerce value chain—but they should think twice before they do.

  • February 2000 

    Going mobile

    Today’s landline telephone operators face the same stark choices the blacksmith confronted with the rise of the motor car a century ago. But they at least have modern modeling tools at their disposal.

1999

  • November 1999 

    The soft side of telecoms

    If traditional telecom equipment vendors don’t have a strategy for the software business, they may be in the wrong business altogether.

  • November 1999 

    Wireless, not profitless

    Mobile wireless companies have more customers making more telephone calls than ever before—yet profits remain elusive. Segmentation is the answer.

  • May 1999 

    Information unleashed: The coming of wireless data

    Information is about to be freed from its dependence on wires. But no single company has all the assets it will need to dominate this emerging market. And to win long-term advantages, the sophisticated use of customer information will be essential.

1998

  • August 1998 

    Builders for a new age

    A handful of suppliers will battle for the right to transform the world’s communications networks. Who will win depends on where “edge” functionality resides — in the core network or on the customer premise. A report on telecom equipment providers.

  • May 1998 

    The future of satellite communications

    A $50 billion bet. New systems will provide the next generation of mobile phones and high-speed data networks. What could interrupt the launch?

  • May 1998 

    Winning in wireless

    Can the industry learn to operate at one-third its current price levels? Companies will need to build businesses around key segments. The challenge: reducing churn among the customers who provide most of your profits.

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